rbb's sensible approach to PR measurement has caught the attention of clients of all sizes. The tenets are simple:
  • Be accountable so that everyone knows what the PR program is accomplishing each and every day. Use our complimentary, customized extranets to see your daily action plan and real time results.

  • Agree on and define expected results before we begin -- or we're just throwing money away. No two organizations define results in the same way. Our proprietary start-up process ensures that we have the right strategy and the right resource allocation to deliver results that move the needle at your organization.

  • Track as we go and be ready to change and adapt to maximize results. No surprises – that's the goal here. Make sure things are working as planned, but be flexible. Don't leave the training wheels on too long or take them off too soon. With careful tracking, your timing will be perfect.