case studies


Team Vlasic: A summer Facebook campaign

Opportunity
It’s not a burger without a pickle. Research showed that, while a majority of pickles are eaten with burgers, only a small percentage of sandwiches overall are eaten with a pickle.  Vlasic Pickles aimed to inextricably link their brand with the summer BBQ/burger season (Memorial day through the 4th of July weekend) to increase product demand and generate more excitement for Vlasic.

Strategy
Launch a summer Facebook sweepstakes with themed weekly prizes and a spectacular grand prize: a year’s supply of delicious Vlasic pickles! A fun quiz in keeping with the legendary Vlasic Stork's witty personality had him scouting for recruits to join “Team Vlasic” – an elite group of BBQers who know how to handle a grill and deliver a sharp crunch!

Success
  • 87% increase in Facebook fans
  • 65 million social media impressions
  • Grew opt-in email database by 8,000




more case studies >>