It's not simply about who you know. It's about knowing how to frame a story so that it will get picked up. Our staffers' media savvy is built on a foundation of knowledge of media likes and dislikes. Of course, the message must be compelling and creative to gain attention and motivate audiences to act.
rbb's strategic counselors become intimately familiar with your organization and brand. This familiarity ensures uniform communications, stronger community ties and proactive counsel to manage crisis situations.
rbb has decades of experience with lead-generating PR. We know how to reach the audiences that are important to you and keep their interest. The integrated programs we develop help our clients establish - and maintain - marketplace leadership in rapidly changing environments.
We are marketing in a new world, a fast and ever-changing landscape that has recently begun to blur the lines between real and virtual marketplaces. Regardless of whether or not you're engaging in it, the conversation is going on now. It's time to listen, respond and take part.