RBB PUBLIC RELATIONS NAMED AGENCY OF RECORD BY FLUENZ AND GLOBAL KERATIN
Two National Brands Added to rbb's Consumer Practice
MIAMI – January 18, 2010 – rbb Public Relations, a marketing public relations firm with offices in Miami and New York, was recently named agency of record for the international companies Fluenz, a new interactive language learning software program, and Global Keratin, a manufacturer of advanced keratin-based hair products and treatments. rbb will provide strategic brand management counsel and manage national media relations campaigns for these two companies.Based in Miami Beach, Fluenz provides the first and only interactive language learning program, Fluenz f², that offers an immersive environment designed to recreate the best elements of one-on-one tutoring. Fluenz f² is available in Spanish, Italian, French and Mandarin, and is sold at more than 500 Borders retail stores and online at Amazon.com, TigerDirect.com, NewEgg.com, and Fluenz.com.
Global Keratin, headquartered in Fort Lauderdale, is a progressive company, which formulates advanced keratin-based hair products and treatments that transform hair and restore it to a silky, smooth and pristine state. Salons nationwide have increasingly recognized the quality and reliability of Global Keratin’s hair care products, including the signature Functional Keratin Hair Taming System, with expanded offerings and product availability.
rbb will develop and implement comprehensive public relations campaigns for Fluenz and Global Keratin that encompass a wide range of brand awareness, media outreach, product placement and consumer and trade-audience targeted initiatives. The agency brings national brand building experience and expertise to both of these marketing campaigns.
“The public relations campaigns will begin by introducing select members of the trade, consumer and lifestyle press to the debut of Fluenz and Global Keratin’s product line expansion,” said Lisa Ross, president of rbb Public Relations. “rbb is looking forward to showcasing both companies’ advanced offerings to distributors, retailers and consumers.”
With offices in Miami and New York, rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms.
###
Media Contact:
John Prieur / john.prieur@rbbpr.com / 305-448-2930
