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RETWEETING DO'S AND DON'TS

Retweeting (RT) on Twitter, is the act of copying and posting someone else's tweet.  The following are a few RT etiquette guidelines to help you become a better retweeter.

  • Do share.  Sharing is vital to social media, especially Twitter.  If you stumble across a link or photo that’s compelling share it!
  • Do give credit where credit is due.  If you RT someone else’s update make sure to credit them by adding “RT” at the beginning of the tweet followed by their Twitter handle. If multiple people have RTed an update, give credit to the original Twitterer.
  • Don’t RT out of context.  If you’re RTing and find that you’ve gone over the allotted amount of characters, it’s ok to abbreviate a word or two, but don’t change the entire meaning of the tweet.
  • Do encourage others to RT by adding “please RT” to the end of your update, but don’t “twam” your followers with DMs asking them to RT.
  • Do be interesting.  Remember the best way to get a RT is to provide information that’s compelling and valuable.

Michelle Catin, digital and social media manager at rbb Public Relations