AMERICANAIRLINES ARENA SELECTS RBB PUBLIC RELATIONS AS AGENCY OF RECORD
MIAMI - March 12, 2009 - rbb Public Relations, a full-service
public relations firm with offices in Miami and New York, was named
agency of record for AmericanAirlines Arena, South Florida’s premier
entertainment destination, home of the 2006 NBA Champions Miami HEAT
and the venue of choice of the Latin Music industry. rbb will provide
strategic communications, brand marketing and trade relations support.
“rbb
has the experience, creativity and media expertise necessary to support
AmericanAirlines Arena’s continued success and brand development,” said
Eric Woolworth, president of the Heat Group. “rbb will be a key part of our strategic marketing communications to local and national consumer and trade audiences.
The 19,600-seat AmericanAirlines Arena is Miami’s top event and entertainment venue. It has hosted
such diverse musical superstars as U2, Madonna, Kanye West, Justin
Timberlake, Luis Miguel, the Rolling Stones, Bruce Springsteen and the
E Street Band, Juanes, Marc Anthony, Britney Spears, Phish, Shakira and
Paul McCartney. The Arena attracts major events
such as NCAA Division I basketball championship games, boxing and
wrestling events, as well as rodeos and family shows such as the Harlem
Globetrotters, Disney on Ice, Ringling Bros. and Barnum & Bailey
Circus and The Wiggles.
“American
Airlines Arena is a world-class venue able to host a wide variety of
events while still making each one feel like a natural fit for the
building and for fans,” said Lisa Ross, president of rbb
Public Relations. “rbb is looking forward to showcasing the Arena’s
many assets to corporate sponsors, promoters and consumers.”
With
offices in New York and Miami, rbb Public Relations has a national
reputation for delivering results. Named PRWeek’s “2008 Agency of the
Year” and included among Inc. 5000’s list of “Fastest Growing Private
Companies,” 34-year-old rbb delivers client results on par with the
largest national firms, but with the individual attention of a boutique
agency. Its 28 communications professionals excel in media relations,
corporate communications, crisis counseling, product introductions and
events management The firm’s capabilities encompass a variety of
practice areas, including professional services, consumer products,
crisis communications, travel & leisure, healthcare, real estate,
fashion, art, lifestyle, and food and beverage. rbb is a member of the
Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.
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Media Contact:
John Prieur / john.prieur@rbbpr.com / 305-448-2930
