MIAMI – January 15, 2009 – rbb Public Relations announced the acquisition of Cece Feinberg Public Relations and the creation of the rbb Style Group with offices in New York and Miami. The announcement was made by Christine Barney, CEO and managing partner. rbb acquired the firm specializing in fashion, art and lifestyle to add to its growing consumer, entertainment and hospitality practices.
“Not only are the two firms a cultural fit, but Cece and her team’s stellar work with celebrities, top fashion editors, wardrobers and stylists for some of the hottest brands matches our best practices philosophy,” said Barney. “The acquisition has the added plus of giving rbb a New York office further strengthening our abilities to serve our growing national client base.”
As part of the acquisition, Cece Feinberg was named VP and director of the rbb Style group. Feinberg began her career at Vogue magazine and has run her own agency since 2001. Over the years Feinberg’s client roster has included Daryl K., Betsey Johnson, Hush Puppies, Dewar’s Scotch, Bisou Bisou, Vitamin A, and Ed Hardy Fragrances.
“I chose rbb because of its national standing as PRWeek’s PR Agency of the Year and impressive consumer client roster including Homewood Suites by Hilton, Starbucks and Secrets and Dreams Resorts & Spas.” said Feinberg. “rbb’s wealth of resources and quality staff equips us to offer deeper communication services to our clients.”
The Style Group capabilities will include publicity, creative marketing, product placement, celebrity dressing and high-profile events for the fashion, accessory, lifestyle, entertainment and art industries.
ABOUT rbb
Miami-based rbb Public Relations has a national
reputation for delivering results. Named PRWeek’s “2008 Agency of the
Year” and included among Inc. 5000’s list of “Fastest Growing Private
Companies,” 34 year-old rbb delivers clients results on par with the
largest national firms, but with the individual attention of a boutique
agency. Its 28 communications professionals excel in media relations,
corporate communications, crisis counseling, product introductions and
events management The firm’s capabilities encompass a variety of
practice areas, including professional services, consumer products,
crisis communications, travel & leisure, healthcare, real estate,
fashion, art, lifestyle, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.
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