MIAMI – October 3, 2008 – rbb Public Relations, a Miami-based full-service public relations firm, was named agency of record for BankAtlantic, one of Florida's largest financial institutions with over six billion dollars in assets and more than 100 locations across the state.  rbb will develop and implement a comprehensive public relations campaign for BankAtlantic, encompassing a wide range of brand awareness, consumer education and community outreach initiatives. BankAtlantic President and CEO Jarett Levan, who initiated the agency review, made the announcement.

According to Levan, BankAtlantic selected rbb for its results-driven, brand building programs.   "Combined BankAtlantic and rbb have over 80 years experience in the Florida marketplace.  By partnering together, we can further communicate BankAtlantic's commitment to our local markets in Florida."

BankAtlantic's current network includes stores throughout Broward, Miami-Dade, Palm Beach, Martin and St. Lucie counties, as well as the Orlando and Tampa Bay markets. Known as "Florida's Most Convenient Bank," BankAtlantic is open seven days a week and offers holiday hours, extended weekday hours, free online banking and bill pay options, a seven-day customer service center, free change exchange coin counters, and free retail and business checking. Since the inception of the BankAtlantic Foundation in 1994, the bank has supported thousands of charitable, civic and professional organizations statewide.

"BankAtlantic and rbb both embrace a similar best practices approach to doing business," said Lisa Ross, president of rbb Public Relations. "As a firm with its own 30-year history of commitment to community service, rbb shares BankAtlantic's vision of corporate responsibility and civic duty."

 rbb Public Relations was recently named PR WEEK's 2008 "Agency of the Year" and included among Inc. 5000's list of "Fastest Growing Private Companies."  The firm has gained a statewide and national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm's capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare, real estate and food and beverage.  For more information, call (305) 448-7450 or visit www.rbbpr.com.