MIAMI – August 14, 2007 – rbb Public Relations has been chosen to lead public relations activities for Lady of America Franchise Corporation and Yedra, Polaris World. rbb will provide strategic council and coordinate each company’s national media efforts. These new clients further expand rbb’s consumer practice, which currently serves internationally-recognized brands such as Starbucks Coffee Company, Cleveland Clinic, Ringling Bros. Barnum & Bailey Circus and The Ritz-Carlton Club, among others.
Lady of America Franchise Corporation chose rbb to enhance awareness of its 600-plus branded fitness centers around the country among consumers and potential franchisees. Lady of America Franchise Corporation is franchisor of Lady of America, Ladies Workout Express, Workout Express and Health Clubs of America fitness club brands.
rbb will launch Polaris World’s new outdoor furniture line, Yedra, and promote the company’s first U.S. store that opens this fall in Miami. Spain-based Polaris World is an international developer of residential tourism projects which include town planning, architecture, construction and landscape gardening.
“We are excited for the opportunity to use our industry expertise to communicate the messages of Lady of America and Polaris World and implement successful public relations programs,” said Lisa Ross, president of rbb Public Relations. “rbb’s strong consumer practice and experience working with national media makes us an ideal partner for these two brands.”
About rbb Public Relations
Founded in 1975, rbb Public Relations, named 2005 "Boutique PR Agency of the Year" by PR WEEK, is located in Miami, Fla. The firm has gained a statewide and national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare, real estate and food and beverage. For more information, call (305) 448-7450 or visit www.rbbpr.com.
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Media Contact: rbb Public Relations / Christine Barney Christine.Barney@rbbpr.com Direct: 305-448-7456 / Cell: 305-807-5831
