CONVERGE Offers Local Resources and Specialized PR Counsel
MIAMI, NOVEMBER 8, 2006 – rbb Public Relations along with seven other leading communications firms with dominant market positions and notable client portfolios today unveiled a new agency network that will offer clients national reach, in-market resources and specialized public relations expertise on-demand. Called CONVERGE™, the network brings together market expertise and a shared business philosophy of some of the country's most respected mid-size agencies. The new network includes: 360 Public Relations/Boston, Carmichael Lynch Spong/Minneapolis, Duffey Communications/Atlanta, M Booth & Associates/New York, rbb Public Relations/Miami, The Rogers Group/Los Angeles, Stanton Communications/Washington, D.C. and Vollmer/Texas.
“Clients today appreciate the accessibility, flexibility and scalability of specialized counsel, contacts and geographic reach when it’s needed,” said Christine Barney, ceo, rbb Public Relations. “CONVERGE is a select group of like-minded agencies that all do great work and together represent an even more powerful offering for clients.”
CONVERGE members have the ability to tap the network for finite projects or longer-term counsel, base d on the client’s needs. Many CONVERGE members have prior working relationships, and several have recently joined forces to offer clients seamless, enhanced services and results. Some examples include:
- In-market expertise to help a client expand geographically, rbb Public Relations and Duffey Communications for Starbucks;
- Specialty expertise in Hispanic Marketing, Carmichael Lynch Spong and rbb Public Relations for Clorox; and
- Competitive news gathering, rbb Public Relations and Stanton Communications for an unnamed client.
The network incorporates specialist agencies in branding, community relations, corporate positioning, crisis communications, event marketing, investor relations, media relations, media training, multicultural marketing, non-profit communications, public affairs and social marketing.
Expertise among the member agencies ranges across industries: automotive, beauty & fashion, consumer electronics, education, entertainment, energy & environment, financial services, food & beverage, government, health care, home goods, outdoor & leisure, packaged goods, real estate, retail, technology, telecommunications, toy & hobby, transportation and travel & tourism.
“Joining Converge enables us to grow while maintaining our independence,” said Barney.
The CONVERGE network was custom-designed by its founding members to create a nimble organization unfettered by process. The network functions will be handled by senior leaders at member firms to increase the value of the network to member-agency clients. In addition, member firms will share best practices with member agency clients and staff.
About rbb Public Relations
Founded in 1975, rbb Public Relations, named 2005 "Boutique PR Agency of the Year" by PR WEEK, has offices in Coral Gables and New York. The firm has gained a statewide and national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare and real estate. For more information, call (305) 448-5531 or visit www.rbbpr.com.
About CONVERGE
CONVERGE™ is a national network of strategic communications firms, each selected for their reputation for excellence, dominant market position and notable client portfolio. This geographically diverse network delivers national reach, on the ground local resources and highly specialized public relations expertise on-demand. Founding CONVERGE firms include 360 Public Relations (Boston), Carmichael Lynch Spong (Minneapolis, New York, Chicago, Denver and San Francisco), Duffey Communications (Atlanta), M Booth & Associates (New York), rbb Public Relations (Miami), Stanton Communications (Washington, D. C., Baltimore and New York), The Rogers Group (Los Angeles) and Vollmer Public Relations (Houston, Dallas, Austin and New York).
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