MIAMI – (August 14, 2006) – rbb Public Relations, a full-service public relations firm with offices in Miami and New York, has been chosen to lead public relations activities for the National Parkinson Foundation (NPF), a international organization. rbb will provide strategic council and coordinate the foundation’s national media efforts

“In the United States, 60,000 new cases are diagnosed each year, adding to the 1.5 million Americans who currently have Parkinson disease,” said Christine Barney, CEO and managing partner of rbb Public Relations. “We’re elated to be able to help the National Parkinson Foundation generate more awareness for the disease and the unique programs the organization has implemented to improve the care of those who live with it everyday.”

Founded in 1957 and headquartered in Miami, NPF’s dual mission is to find the cause of and cure for Parkinson, as well as to improve the quality of life for those afflicted with the debilitating disease. NPF has invested over $100 million in the fulfillment of its mission and is dedicated to providing care, education and support services for persons whose lives are affected by Parkinson disease.

“Most Americans are unfamiliar with all of the symptoms associated with the disease; thus many go undiagnosed,” said Jose Garcia-Pedrosa, chief operating officer of the National Parkinson Foundation. “Our board of directors selected rbb Public Relations to help tell our story, so that sufferers and caregivers can take advantage of the resources available, which make coping with the disease easier. rbb’s national reputation for creativity, accountability and results gave us confidence that the public relations program they’ve created with us will be critical in building awareness for this mystifying disease that currently has no verified cause, no prevention and no cure.”

About rbb Public Relations

Founded in 1975, rbb Public Relations, named 2005 "Boutique PR Agency of the Year" by PR WEEK, has offices in Miami and New York. The firm has gained a statewide and national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare and real estate. For more information, call (305) 448-7450 or visit www.rbbpr.com.  

###

Media Contact: Rbb Public Relations / Christine Barney Christine.Barney@rbbpr.com Direct: 305-448-7456 / Cell: 305-807-5831