MIAMI – (June 18, 2007) – rbb Public Relations has been chosen to lead public relations efforts for Blue Cross and Blue Shield of Florida, a leader in Florida’s health industry.
rbb will lead BCBSF’s strategic media relations activities, and promote the insurer’s products and community efforts regionally. The agency will implement a statewide campaign that reaches key stakeholders for Blue Cross and Blue Shield of Florida.
“rbb’s healthcare and community relations expertise make us a great fit for Blue Cross and Blue Shield of Florida,” said Lisa Ross, rbb president.
Blue Cross and Blue Shield of Florida and its subsidiaries serve more than 8.6 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.
About rbb Public Relations Founded in 1975, Miami-based rbb Public Relations was named "Boutique PR Agency of the Year" by PR WEEK in 2005. The firm has gained a national reputation for strategic, results-oriented PR, with expertise in media relations, corporate communications, crisis counseling, product launches and special events. The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare and real estate. For more information, call (305) 448-7450 or visit www.rbbpr.com.
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Media Contact: rbb Public Relations / Christine Barney Christine.Barney@rbbpr.com Direct: 305-448-7456 / Cell: 305-807-5831
