RBB PUBLIC RELATIONS NAMED AGENCY OF RECORD BY BALTUS COLLECTION AND 2010 AIA CONFERENCE
MIAMI – April 20,
2010 – rbb
Public Relations, a leading national marketing
public relations firm, was named agency of record for Baltus Collection, a
high-end furniture line from Spain that recently opened its first stateside showroom
in Miami’s Design District, and the 2010 AIA (American Institute of Architects)
National Convention, which will unite architects and designers to discuss
Design in a New Decade. rbb will provide Baltus and AIA with brand management
counsel, strategic public relations and comprehensive media outreach to
consumer and trade audience targets.
Based in Marbella, Spain, Baltus Collection
is known for its devotion to furniture design and quality, while never losing
sight of function. The 5,000-square-foot Miami showroom will feature of wide
range of furnishings, from chairs and tables to bookcases, cupboards and more. Baltus
prides itself on creating high-end, large-scale pieces that are contemporary
interpretations of classic standards, combined with design innovations to form
a truly breathtaking collection.
The 2010 AIA National
Convention will welcome more than 18,000 architects and design professionals to
explore Design In A New Decade. The convention, held this year in Miami
Beach from June 8-12, will emphasis how the modern, global economy is
redefining architecture. The convention’s focus is to reshape the future of
architecture through sustainable, modern and innovative design.
“Our
campaign for Baltus includes development of core messages and press materials,
identifying strategic event partners and debuting the latest Collection to key members
of the trade, consumer and lifestyle press. For the AIA, we will focus
primarily on creating awareness of the convention through key design and
architecture media outlets,” said Lisa Ross, president of rbb Public
Relations. “rbb looks forward to showcasing these clients to select target
audiences and creating greater awareness of their offerings.”
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About rbb Public Relations
rbb Public Relations
has a national reputation for delivering results. Named PRWeek’s “2008 Agency
of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” rbb
delivers clients results on par with the largest national firms, but with the
individual attention of a boutique agency. Its bilingual staff excels in media
relations, corporate communications, digital/social media, product
introductions and crisis counseling. The firm’s capabilities encompass a
variety of practice areas, including B2B, consumer products, crisis
communications, travel & leisure, health and fitness, real estate, and food
and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or
visit www.rbbpr.com.
Media Contact:
John Prieur / john.prieur@rbbpr.com / 305-717-8128
