rbb Public Releations - Press Releases

rbb Public Relations Named Among Top Five “Best Companies to Work For” in Florida

Fri, 23 Jul 2010 00:00:00 GMT

Boutique PR Firm Showcased as Outstanding Workplace by Florida Trend and South Florida Business Journal

MIAMI, FL – July 23, 2010 – rbb public relations, a leading national marketing public relations firm, has been recognized as one of Florida’s best workplaces, according to annual reports recently released by Florida Trend magazine and the South Florida Business Journal.

The award-winning boutique agency ascended five positions from last year’s ranking to land the #4 spot in the “Best Small Companies” class of Florida Trend’s “Best Companies to Work For” list that appeared in the August issue. The annual survey ranks 100 companies in small, medium and large company categories. The issue also profiled rbb, showcasing the merits of the employee-driven workplace philosophy and open-office structure that has helped guide the firm’s continuous success.

“rbb’s distinction as an outstanding workplace is a direct reflection of our employees’ commitment to building, protecting and growing a dynamic work environment,” said Christine Barney, rbb’s managing partner and CEO.

Earlier this year, the agency was similarly honored by the South Florida Business Journal as one of its “Best Places to Work” in the “50 Employees and Under category. In addition, rbb has been named a “Top Small Workplace” by the Wall Street Journal for three years running.

About rbb Public Relations

rbb Public Relations has a national reputation for delivering meaningful client results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media and community relations, corporate communications, digital/social media and product introductions. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis management, travel & leisure, health & fitness and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-717-8128

rbb Public Relations and AMResorts Win Prestigious Silver Anvil Award for Outstanding “Flu-Free Guarantee” Campaign

Fri, 11 Jun 2010 00:00:00 GMT

Latest Commendation Follows Silver SABRE Win Honoring Firm’s Travel & Tourism PR Work

MIAMI – June 11, 2010 – rbb Public Relations, a leading national marketing public relations firm, and AMResorts, provider of sales, marketing and brand management services for four luxury resort brands operating throughout Mexico and the Caribbean, were awarded a Silver Anvil Award in the Crisis Communications category by the Public Relations Society of America. The award, given for the “Flu-Free Guarantee” travel campaign, was presented at the 2010 Anvil Awards Ceremony in New York last week. Considered the Oscars® of the public relations industry, the Anvil Awards honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.

“The Silver Anvil is one of the PR industry’s most coveted awards and we are truly honored to win it, especially in the crisis communications category,” said Lisa Ross, rbb’s president and leader of the firm’s travel and leisure practice. “Knowing that the success of this campaign was critical to restoring not just our client’s bottom line, but Mexico’s largest industry, is extremely gratifying. This award validates the quality work and professionalism that rbb strives to consistently produce.”

The Silver Anvil win comes on the heels of another esteemed industry accolade commending the “Flu-Free Guarantee” promotion – the 2010 Silver SABRE award in the Travel category, which was received May 11, 2010, at The Holmes Report’s annual awards ceremony. This marks the second consecutive year rbb’s travel and tourism division has garnered top acclaim for their programs and campaign strategies in travel and tourism. In 2009, rbb also earned a Silver SABRE award in the travel category for its successful campaign to restore industry confidence in the rebuilding of Mexican cruise port Costa Maya, which was damaged extensively by Hurricane Dean the prior year.

“Successful public relations programs are always a collaborative effort between client and agency that have a keen understanding of each others’ practices and strengths, trusting in each other’s ability to develop and champion a common goal,” said Gonzalo del Peon, executive vice president of AMResorts. “We value our partnership with rbb, and are delighted to be recognized in such a prominent manner by the distinguished members of the public relations community.”

AMResorts’ “Flu Free Guarantee” campaign was created in direct response to the 2009 “H1N1” worldwide flu epidemic, which jeopardized tourism revenue and delivered a major blow to the Mexican tourism economy. The guarantee promised guests a refund of three-times the cost of their vacations if they contracted the H1N1 virus while staying at any AMResorts property. In May 2009, rbb launched an aggressively proactive, multi-faceted media communications program aimed directly at U.S. consumers to quickly restore confidence in travel to the company’s 11 Mexican properties. By June 2009, occupancy levels across its resorts had risen by 140 percent from its lowest point. The campaign ultimately enlisted AMResorts’ top competitors to join in the guarantee and work cooperatively, assuaging tourists’ fears and encouraging safe travel to help galvanize the Mexican economy back to recovery.

These Silver Anvil and Sabre awards complement the praise lauded on AMResorts’ leadership from Mexican officials for the industry-saving impact the “Flu Free Campaign” had on the country’s tourism sector. In October 2009, the Minister of Tourism bestowed the national “Llave del Progreso®” award (or “Key to Progress”) to Alex Zozaya, AMResorts’ CEO, on behalf of Mexican President Felipe Calderon. The award was given to Mr. Zozaya for his dedication and commitment to this sweeping campaign, ultimately restoring faith and economic solvency in Mexico's tourism industry.

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About rbb Public Relations

About AMResorts

AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to five brands of exclusive resort properties in Mexico, the Dominican Republic and Jamaica: ultra luxurious Zoëtry Wellness & Spa Resorts and The Zoëtry Collection (www.zoetryresorts.com; 888-4 ZOËTRY); adults-only Secrets Resorts & Spas (www.secretsresorts.com; 866-GO SECRETS), luxurious Dreams Resorts & Spas (www.dreamsresorts.com; 866-2 DREAMS) and stylish Now Resorts & Spas (www.nowresorts.com). Zoëtry Wellness & Spa Resorts is a member of Leading Small Hotels of the World and Preferred Boutique™. Secrets, Dreams and Now Resorts & Spas are members of Preferred Hotels® & Resorts. Vacation packages for these resorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico, and Europe.

Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-717-8128

rbb Public Relations Celebrates 2010 Good to Great Award Win

Wed, 09 Jun 2010 00:00:00 GMT

Local Business Organizations Recognize PR firm among South Florida’s Best Businesses

Miami – June 9, 2010 – rbb Public Relations, a leading national marketing public relations firm, was named a winner of the 2010 Good to Great^® Awards presented by the Greater Miami Chamber of Commerce at the organization’s recently held annual Goals Conference.

The Sixth Annual South Florida Good to Great Awards program honors companies based in South Florida that embody ideas from Jim Collins’ best-selling business book, "Good to Great." Created by the Greater Miami Chamber of Commerce along with the Greater Fort Lauderdale Chamber of Commerce and Boca Raton Chamber of Commerce, the program spotlights the winning strategies of successful local companies throughout the tri-county region that have achieved greatness in their mission and established themselves as industry leaders. rbb was chosen from among three finalists in the small business category.

The winning companies were selected for showing a pattern of transitioning from good to great performance over a four-year period while demonstrating proven leadership and a solid workforce base. The firm went from “good to great” through an unwavering commitment to engage in results-oriented best practices, a pioneering philosophy to make an “employee-driven workforce” the core of its business operations, investing and cultivating talented professionals at every level, and proactively creating innovative solutions to stay ahead in a dynamic industry.

“It doesn’t get much better than being told by respected sources that you are a great company,” said rbb CEO and managing partner Christine Barney. “rbb is constantly evolving and seeks not just better, but the best ways, to serve our clients, encourage our staff, and deliver results that benefit everyone involved.”

Since its inception in 2001, rbb Public Relations has amassed a strong client base including some of Florida’s top companies such as Florida Power & Light, Blue Cross Blue Shield of Florida, the Florida Marlins, Flagler Development, and Morrison, Brown, Argiz & Farra, among others. Building upon the strength of its regional clientele and consistent industry recognition, the firm continues to attract more national business, including Homewood Suites by Hilton, AMResorts, Bijoux Terner, Costa Maya, Zumba Fitness, Ladenburg Thalman and Global Keratin.

rbb is the only Florida firm to win every major public relations industry award, including being named “Boutique Agency of the Year” in 2009 by The Holmes Report and “Agency of the Year” in 2008 by PRWeek Magazine, two of the industry’s leading publications. For three years running, rbb was recognized as one of Wall Street Journal’s “Top Small Workplaces,” and named one of the Inc Magazine’s 5,000 fastest growing companies in 2009. Also in 2009, the firm was named one of the “Best Companies to Work For” by Florida Trend Magazine, as well as a “Best Place to Work” by the South Florida Business Journal.

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About rbb Public Relations
rbb Public Relations has a national reputation for delivering meaningful client results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media and community relations, corporate communications, digital/social media and product introductions. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis management, travel & leisure, health & fitness and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-717-8128

rbb Public Relations Acquires Haber & Quinn PR

Thu, 27 May 2010 00:00:00 GMT

Miami – May 27, 2010 – rbb Public Relations today announced the acquisition of Haber & Quinn Public Relations, a Fort Lauderdale firm specializing in the marine and healthcare industries. The announcement was made by Christine Barney, CEO of rbb Public Relations.

“John Quinn and Geri Haber bring their talents, staff and quality clients into the rbb fold,” said Barney. “We share a best-practices approach to delivering strategic results for clients and together have a stronger portfolio that will fuel the firm’s future growth.”

Haber & Quinn (H&Q) leadership cited rbb’s national award-winning reputation, digital media expertise and employee-driven culture as key factors in the decision to join the firm. “rbb was the perfect choice for H&Q,” said John Quinn, partner at Haber & Quinn. “We wouldn’t have considered a move that would bring anything less than rbb’s top-quality to our clients and staff.”

Geri Haber will be senior counselor and EVP of the soon-to-be-named rbb/HQ event division. John Quinn will take on the mantle of EVP of healthcare for rbb. The healthcare division includes well established brands such as Blue Cross Blue Shield of Florida, Cleveland Clinic, United Home Care Services and the FIU College of Nursing & Health Sciences.

The event division’s client experience includes the Fort Lauderdale International Boat Show, the world’s largest boat show, Ringling Bros. and Barnum & Bailey Circus and Disney on Ice, the 2010 American Institute of Architects National Convention, the Florida Marlins, among others.

Haber & Quinn staff will work out of both rbb’s Miami and Fort Lauderdale offices.

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About rbb Public Relations

rbb Public Relations has a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” rbb’s bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a founding member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

About Haber & Quinn Public Relations

Haber & Quinn Public Relations & Marketing works on a local, regional, national and international basis with clients range from privately held companies to multinational corporations. The firm’s experience encompasses a variety of different industries, with special emphasis in the marine and healthcare industries. The firm is based in Fort Lauderdale, Florida.

Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-717-8128

rbb Public Relations and AMResorts Win Silver SABRE Award for Outstanding Travel & Tourism Campaign

Wed, 12 May 2010 00:00:00 GMT

rbb Honored for Travel PR Work for AMResorts’ “Flu-Free Guarantee” Campaign

MIAMI, FL – May 12, 2010 – rbb Public Relations, a leading nationalmarketing public relations firm, and AMResorts, provider of sales, marketing and brand management services for five luxury resort brands operating throughout Mexico and the Caribbean, were awarded a 2010 Silver SABRE Award in the Travel & Tourism category. The SABRE awards, sponsored by The Holmes Report, honored the strategic, results-oriented work supporting AMResorts’ “Flu-Free Guarantee” promotion.

rbb was among five nationwide finalists at the North American SABRE Awards held May 11 in New York City. Last year, rbb also earned a Silver SABRE in the travel category for its successful campaign to restore industry confidence in the rebuilding of Mexican cruise port Costa Maya, which was damaged extensively by Hurricane Dean the year prior.

“The campaign’s success was critically important to increase occupancy levels at AMResorts’ Mexico properties and to help rebuild Mexico’s image following last year’s devastating H1N1 epidemic, and rbb worked alongside AMResorts own marketing team and industry partners to regain normalcy as quickly as possible,” said Lisa Ross, rbb’s president and team leader of the firm’s travel and leisure practice.

“We’re honored to receive this award for the second year in a row from The Holmes Report, which confirms that our work meets the profession’s highest standards of performance,” said Ross. According to Holmes Report Editor Paul Holmes, “This is a terrific accomplishment given the strong level of competition – there were more than 1,600 entries overall, of which only about 20% were finalists, and the quality was the highest the judges have seen in 10 years of SABRE Awards.”

AMResorts’ “Flu Free Guarantee” campaign was created in direct response to the 2009 “H1N1” worldwide flu epidemic, which jeopardized tourism revenue and delivered a major blow to the Mexican tourism economy. The guarantee promised guests a refund of three-times the cost of their vacations if they contracted the H1N1 virus while staying at any AMResorts property. In May 2009, rbb launched an aggressively proactive, multi-faceted media communications program aimed directly at U.S. consumers to quickly restore confidence in travel to the company’s Mexican properties. By June 2009, occupancy levels across its resorts had risen by 140 percent from its lowest point. The campaign ultimately enlisted AMResorts’ competitors to join in the guarantee and work cooperatively, assuaging tourists’ fears and encouraging safe travel to help galvanize the Mexican economy back to recovery. Mexican officials even lauded AMResorts’ President Alex Zozaya with a major national award.

The “Flu Free Guarantee” campaign is also a finalist for the Public Relations Society of America’s 2010 Silver Anvil award, which will be held next month. rbb Public Relations is the only Florida firm to be recognized by all the major industry awards. In 2009, rbb was named “Boutique Agency of the Year” by The Holmes Report and the year prior took home PRWeek Magazine’s "PR Agency of the Year" title. The Wall Street Journal has also taken notice, naming rbb one of the best places to work for three years running. To view rbb Public Relations’ award-winning work visit www.rbbpr.com and to learn more about AMResorts visit www.amresorts.com.

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About rbb Public Relations

Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-717-8128

RBB PUBLIC RELATIONS ADDS THREE STAFF MEMBERS TO MIAMI OFFICE

Thu, 29 Apr 2010 00:00:00 GMT

MIAMI – April 29, 2009 – rbb Public Relations, a national marketing public relations firm, has hired Amelia Gomez, Alysia Powell, and Luisa Yen as account coordinators. Gomez, Powell and Yen will provide marketing, media relations and administrative support to several of the firm’s corporate, consumer, and B2B accounts.

Prior to joining rbb, Gomez studied at Florida International University and graduated with a bachelor’s degree in mass communication, specializing in public relations with a minor in marketing. She will service a diverse group of accounts including Ringling Bros. and Barnum & Bailey Circus, Zumba Fitness and Florida Power & Light. Gomez, active in the community, volunteers with the National Multiple Sclerosis Society, American Cancer Society and American Heart Association and currently resides in Miami.

Powell graduated cum laude from the University of Florida with a Bachelor of Science degree in advertising. She honed her strategic research skills with the City of Gainesville’s Office of Equal Opportunity. Powell previously also launched a unique social networking site that blended blogging and user-generated video content to raise brand awareness for a high-tech footwear company. Powell will join the account teams of rbb clients such as Homewood Suites by Hilton, Language Line Services, and Ladenburg Thalmann & Co. Inc.

Yen comes to rbb with previous PR experience from her collaboration on media relations, strategic research and event planning for the Florida Department of Children and Families and Ron Sachs Communications. She graduated magna cum laude from Florida State University with a bachelor’s degree in public relations. Yen will support several of the agency’s consumer clients including Bijoux Terner, Blue Cross Blue Shield of Florida and United HomeCare Services.

“Amelia, Alysia and Luisa bring rbb diverse backgrounds, admirable levels of enthusiasm and refreshing perspectives on the evolving public relations landscape,” said Lisa Ross, president of rbb Public Relations. “We look forward to watching each of them develop and rise within the firm.”

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About rbb Public Relations

rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-717-8128

RBB PUBLIC RELATIONS NAMED AGENCY OF RECORD BY BALTUS COLLECTION AND 2010 AIA CONFERENCE

Tue, 20 Apr 2010 00:00:00 GMT

MIAMI – April 20, 2010 – rbb Public Relations, a leading national marketing public relations firm, was named agency of record for Baltus Collection, a high-end furniture line from Spain that recently opened its first stateside showroom in Miami’s Design District, and the 2010 AIA (American Institute of Architects) National Convention, which will unite architects and designers to discuss Design in a New Decade. rbb will provide Baltus and AIA with brand management counsel, strategic public relations and comprehensive media outreach to consumer and trade audience targets.

Based in Marbella, Spain, Baltus Collection is known for its devotion to furniture design and quality, while never losing sight of function. The 5,000-square-foot Miami showroom will feature of wide range of furnishings, from chairs and tables to bookcases, cupboards and more. Baltus prides itself on creating high-end, large-scale pieces that are contemporary interpretations of classic standards, combined with design innovations to form a truly breathtaking collection.

The 2010 AIA National Convention will welcome more than 18,000 architects and design professionals to explore Design In A New Decade. The convention, held this year in Miami Beach from June 8-12, will emphasis how the modern, global economy is redefining architecture. The convention’s focus is to reshape the future of architecture through sustainable, modern and innovative design.

“Our campaign for Baltus includes development of core messages and press materials, identifying strategic event partners and debuting the latest Collection to key members of the trade, consumer and lifestyle press. For the AIA, we will focus primarily on creating awareness of the convention through key design and architecture media outlets,” said Lisa Ross, president of rbb Public Relations. “rbb looks forward to showcasing these clients to select target audiences and creating greater awareness of their offerings.”

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About rbb Public Relations

Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-717-8128

rbb Public Relations Named Finalist for 2010 SABRE and Silver Anvil Awards

Mon, 12 Apr 2010 00:00:00 GMT

Firm Recognized for Travel PR Work for AMResorts on “Flu-Free Guarantee” Campaign

MIAMI - April 12, 2010 - rbb Public Relations, a leading nationalmarketing public relations firm, has been named a finalist for two of the industry’s top awards programs that recognize the very best public relations programs annually: Public Relations Society of America’s 2010 Silver Anvil and The Holmes Report’s 2010 Silver SABRE. The awards recognize rbb for its work on the “Flu-Free Guarantee” campaign for client AMResorts, provider of sales, marketing and brand management services for several luxury resort brands operating in Mexico and the Caribbean. The campaign was designed in direct response to the 2009 “H1N1” flu epidemic, which jeopardized tourism revenue and delivered a major blow to the Mexican economy.
In May 2009, rbb launched a multi-brand consumer program to help restore confidence in travel to AMResorts’ properties throughout Mexico. The “Flu-Free Guarantee” promised guests a refund of three-times the cost of their vacations if they contracted the H1N1 virus while staying at an AMResorts property. By June 2009, AMResorts’ occupancy levels across its eleven properties in the country increased 140 percent and Mexico’s economy was on its way to recovery.

“The strategy behind the ‘Flu-Free Guarantee’ was not to react to the crisis, but to challenge it head-on, transforming concerns into affirmative outcomes,” said Lisa Ross, president and rbb’s travel and tourism practice leader. “While others were running from the media, we encouraged our client to proactively communicate with media and trust that this was the most effective way to promote a message of confidence to its customer base.”

Comprehensive media coverage and targeted communication channels created the means for AMResorts to assuage fears, increase consumer confidence, and provided a much needed boost to Mexico’s tourism economy. rbb and AMResorts’ ability to enlist several direct competitors to join in the guarantee and work cooperatively helped galvanize Mexico’s entire tourism industry to overcome the crisis. Ultimately, AMResorts’ CEO received an award from the Mexican government for the company’s revolutionary offer and work to lure tourists back to Mexico.

This year’s Silver Anvils, considered the “Oscars” of the public relations industry, included 134 finalists out of 823 total entries. The current field of SABRE Awards nominees is equally strong, with roughly 300 finalists from more than 1,600 entries. SABRE Award organizers regarded the quality of this year’s nominations among the highest received in ten years of SABRE Awards. SABRE and Silver Anvil Award winners will be announced at May and June gala events held respectively in New York City.

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About rbb Public Relations

rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique PR agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, travel & leisure, health and fitness, luxury goods, real estate and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-717-8128

RBB PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR UNITED HOMECARE SERVICES, INC.

Mon, 08 Mar 2010 00:00:00 GMT

MIAMI – March 8, 2010 – rbb Public Relations, a leading national marketing public relations firm, recently named agency of record for United HomeCare Services, Inc., a non-profit full-service home care organization with more than 35 years of experience providing affordable quality care. rbb will provide strategic marketing counsel and manage a media relations campaign to showcase the agency’s position as a trusted leader in home health and community care dedicated to making people’s lives better with proven quality-of-life solutions delivered in the comfort of home settings.

Born of United Way, United HomeCare Services offers community-based health care solutions to help older and disabled adults live at home independently. UHCS delivers high quality care for less than one-sixth the cost of nursing home care. Its employees currently provide 17,000 hours of care

According to Jose Fox, president and CEO of United HomeCare Services, rbb was selected for its strategic approach to public relations and reputation for delivering meaningful client results.

“rbb looks forward to generating greater awareness of United HomeCare Services and supporting its mission of promoting the independence and wellness of individuals in our community,” said Christine Barney, CEO of rbb Public Relations.

rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-448-2930

RBB PUBLIC RELATIONS PROMOTES TWO STAFF MEMBERS IN MIAMI OFFICE

Thu, 04 Mar 2010 00:00:00 GMT

MIAMI, Fla. – March 4, 2010 – rbb Public Relations, a marketing public relations firm based in Miami, has promoted Jeanine Karp to the position of vice president and Esther Griego to account executive.

In her new role, Karp will lead strategic program development and management of marketing public relations and media outreach campaigns for several of rbb’s largest clients including Homewood Suites by Hilton and Language Line Services. Karp has been promoted twice in the four years she’s been with rbb and is currently the firm’s youngest vice president.

Karp was previously employed as a senior account executive at a Miami public relations firm where she was responsible for leading media relations programs for a Fortune 100 company, a national law firm and one of Florida’s largest community banks. Earlier in her career, Jeanine held positions with strategic communications firms in Washington, D.C. and Chicago.

As account executive, Griego will conduct media outreach and overall campaign support for a diverse group of rbb clients such as Florida Power & Light, Zumba Fitness, Bijoux Terner and professional employer organization AlphaStaff. Prior to joining rbb last year, Griego was an account executive at a boutique firm specializing in luxury lifestyle, entertainment and fashion public relations. Her previous experience includes work with clients in the visual and performing arts and apparel, swimwear and accessories industries as well as corporate, non-profit and private events.

“Jeanine and Esther have each demonstrated determination and mastery of their previous positions, while offering fresh, unique and valuable perspectives to each of their accounts,” said rbb’s president Lisa Ross. “At rbb, we take great pride in encouraging our employees to grow with us, and we are very happy to recognize Jeanine and Esther for their talent and commitment through these promotions.”

Karp, a South Florida native, holds a bachelor’s degree in political communications from George Washington University in Washington, D.C., and currently resides in Plantation, Florida. Griego is a graduate of the University of New Mexico and resides in Miami Beach.

About rbb Public Relations

Headquartered in Miami, rbb has a national reputation for delivering strategic results-oriented PR. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” rbb delivers client results on par with the largest national firms, but with the individual attention of a boutique agency. Its staff excels in media relations, event promotion, product introductions corporate communications, and digital/social media. The firm’s capabilities encompass various practice areas, including consumer products, B2B, travel & leisure, health and fitness, real estate, reputation management and food and beverage. rbb is a member of the Converge PR firm network. For more information, call (305) 448-7450 or visit www.rbbpr.com.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-449-2930

RBB PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR CANYON RANCH MIAMI BEACH

Thu, 18 Feb 2010 00:00:00 GMT

MIAMI – February 18, 2010 – rbb Public Relations, amarketing public relations firm with offices in Miami and New York, was recently named agency of record for Canyon Ranch Hotel & Spa Miami Beach, the nation’s first luxury boutique hotel dedicated to wellness, and the acclaimed brand’s only full-service, luxury beachfront property. rbb will provide strategic marketing counsel and manage a media relations and marketing campaign to showcase the hotel’s unique attributes and enhance overall awareness.

Canyon Ranch Hotel & Spa Miami Beach houses South Florida’s largest wellness facility totaling 70,000 square feet with an impressive 54 treatment rooms, Aquavana® -- a lavish array of healing waters, thermal cabins, saunas and rejuvenating soaking tubs -- and an unrivaled selection of exercise equipment, classes and educational lectures. Situated in the historic and beautifully restored Carillon Hotel, Canyon Ranch in Miami Beach captivates guests with its exclusive services and treatments that integrate nutrition, fitness, lifestyle, preventive care and spiritual growth within the relaxed ambience of its oceanfront setting.

According to Sheryl Press, director of public relations for Canyon Ranch, rbb was selected for its strategic approach to public relations and reputation for delivering meaningful client results.

“We expect the firm to develop and implement a comprehensive public relations campaign aimed at establishing Canyon Ranch Hotel & Spa Miami Beach as the region’s premier authority on health and wellness, and foremost center for integrative medicine,” said Press.

“Canyon Ranch Hotel & Spa Miami Beach combines the amazing possibilities of the acclaimed Canyon Ranch health resorts with unrivaled facilities to inspire guests to healthy living, and rbb looks forward to generating further awareness of this one-of-a-kind wellness facility we have in our backyard,” said Lisa Ross, president of rbb Public Relations. “After creating an overall communications blueprint, we will conduct strategic media outreach and generate marketing initiatives to highlight the property’s unique attributes.”

With offices in Miami and New York, rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-448-2930

rbb Public Relations Expands New Media Division with Launch of Digital Park

Wed, 03 Feb 2010 00:00:00 GMT

Next Generation of Digital Division Features Increased Capabilities, New Staff and Blog

MIAMI – February 3, 2010 – rbb Public Relations, a leading national marketing public relations firm, has announced the expansion of its new media and digital division, including new online services and additional resources. Formerly known as rbb 2.0, Digital Park creates social and interactive programs for consumer, corporate and B2B clients, and now offers increased search engine optimization services.

“The name Digital Park is more reflective of the reality and the permanence that social and online media now has,” said Christine de la Huerta, vice president and head of Digital Park. “Social media has fundamentally and permanently changed the way businesses communicate; it is a way of life now and not just a new or passing fad.”

Based on rbb’s best practices approach to overall public relations efforts, Digital Park develops strategic online communications programs with measurable goals. The division’s services include online reputation management and social media marketing, as well as enhanced search engine optimization through iPR, Digital Park’s proprietary search engine optimization tool.

Through a strategic partnership with Moncur Associates, rbb is the only public relations firm offering iPR, a search engine optimization method providing rapid and compounding search results and increased web traffic. “Using iPR allows us to quickly boost clients’ web presence, increasing the prominence of their websites and enabling consumers to find them much easier online,” said de la Huerta.

rbb CEO Christine Barney, APR, noted rbb expects to continue investing in digital media expertise. “As our industry evolves, we are committed to staying on the frontlines in order to achieve maximum results for our clients,” said Barney. “Digital Park is guided by the basic principles of PR, and that’s relationship building. We hope to strengthen our clients’ relationships directly with their audiences in the online realm.”

The Digital Park team includes Christine de la Huerta, vice president and team leader, Michelle Catin, digital and social media manager, and new member John Prieur, account executive, along with several other firm members who will contribute periodically through blog postings and more. As part of the expansion, Digital Park also launched a blog that will provide insight on the constantly evolving public relations and digital marketing fields. To read the blog and learn more about Digital Park, visit www.rbbdigitalpark.com.

Headquartered in Miami, marketing public relations agency rbb Public Relations has a national reputation for delivering results. Named “2009 Boutique Agency of the Year” by The Holmes Report, PRWeek’s “2008 Agency of the Year” and included among Inc. 5000’s list of “Fastest Growing Private Companies,” 34-year-old rbb delivers client results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including consumer products, B2B, travel & leisure, health and fitness, food and beverage, real estate and crisis communications. rbb is a member of the Converge network of PR firms.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-448-2930

RBB PUBLIC RELATIONS ADDS TWO STAFF MEMBERS TO MIAMI OFFICE

Tue, 02 Feb 2010 00:00:00 GMT

MIAMI – February 2, 2010 – rbb Public Relations, a marketing public relations firm with offices in Miami and New York, has added Lilyvania Mikulski as a senior account executive and Jennifer Valdes as an Account Coordinator. Mikulski will provide media relations and marketing support to the firm’s corporate, consumer and non-profit accounts, while Valdes will provide administrative and media relations support to corporate, consumer, and travel accounts.

Mikulski has been practicing public relations for more than five years in a variety of industries including consumer, non-profit, technology, real estate, education, entertainment and fashion. Her past experience includes managing the pan-regional account coordination and corporate communication programs for Hewlett-Packard Latin America and Kyocera Latin America. She holds a B.S. in communications from Florida International University and a M.A. in communication management from the University of Southern California’s Annenberg School for Communication and Journalism.

“Lilyvania joins our team having worked with a broad range of clients focusing on media and corporate communications,” said Lisa Ross, president of rbb Public Relations. “Her experience will further strengthen the firm’s corporate and consumer practices and enhance our media relationships, particularly within the U.S. Hispanic market. In addition, we look forward to tapping Jennifer’s knowledge and skills, and watching her advance within the firm.”

Valdes, prior to joining rbb, studied at the University of Florida graduating with a master’s degree and honor’s distinction in mass communication, with specialization in public relations and Latin American studies. She also holds a bachelor’s degree in communication from Cornell University and is a member of the Miami chapter of the Public Relations Society of America.

Headquartered in Miami, rbb Public Relations has a national reputation for delivering strategic marketing and meaningful results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” 34-year-old rbb delivers client results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including consumer products, B2B, travel & leisure, health and fitness, real estate, reputation management and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-448-2930

RBB PUBLIC RELATIONS ADDS SHAWN WARMSTEIN AS SENIOR ACCOUNT EXECUTIVE

Mon, 18 Jan 2010 00:00:00 GMT

MIAMI – January 18, 2009 – rbb Public Relations, a marketing public relations firm with offices in Miami and New York, added Shawn Warmstein as a senior account executive. Warmstein will provide client and media relations support to several of the firm’s consumer and travel accounts including: AMResorts’ Zoëtry, Secrets and Dreams Resort brands, Blue Cross and Blue Shield of Florida, Canyon Ranch, the Florida Marlins and Homewood Suites by Hilton.

Relocating from New York, Warmstein previously served as a senior account executive for travel and lifestyle public relations firm, M. Silver Associates. During his five years at M. Silver, he worked with a diverse group of travel and tourism based companies including: American Express Travel, Emirates Airline, the Greater Fort Lauderdale Convention & Visitors Bureau and VIA Rail Canada.

“Shawn joins our team offering a strong background in travel and tourism, having orchestrated award-winning campaigns for some major national companies,” said Lisa Ross, president of rbb Public Relations. “His experience will further strengthen the firm’s consumer and travel practices, and support our continued growth.”

Warmstein graduated from the University of Florida with a bachelor’s degree in marketing and a minor in mass communications. He currently resides in Coral Gables, Fla.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-448-2930

rbb Public Relations Named Agency of Record by Fluenz and Global Keratin

Mon, 18 Jan 2010 00:00:00 GMT

Two National Brands Added to rbb's Consumer Practice

MIAMI – January 18, 2010 – rbb Public Relations, a marketing public relations firm with offices in Miami and New York, was recently named agency of record for the international companies Fluenz, a new interactive language learning software program, and Global Keratin, a manufacturer of advanced keratin-based hair products and treatments. rbb will provide strategic brand management counsel and manage national media relations campaigns for these two companies.

Based in Miami Beach, Fluenz provides the first and only interactive language learning program, Fluenz f², that offers an immersive environment designed to recreate the best elements of one-on-one tutoring. Fluenz f² is available in Spanish, Italian, French and Mandarin, and is sold at more than 500 Borders retail stores and online at Amazon.com, TigerDirect.com, NewEgg.com, and Fluenz.com.

Global Keratin, headquartered in Fort Lauderdale, is a progressive company, which formulates advanced keratin-based hair products and treatments that transform hair and restore it to a silky, smooth and pristine state. Salons nationwide have increasingly recognized the quality and reliability of Global Keratin’s hair care products, including the signature Functional Keratin Hair Taming System, with expanded offerings and product availability.

rbb will develop and implement comprehensive public relations campaigns for Fluenz and Global Keratin that encompass a wide range of brand awareness, media outreach, product placement and consumer and trade-audience targeted initiatives. The agency brings national brand building experience and expertise to both of these marketing campaigns.

“The public relations campaigns will begin by introducing select members of the trade, consumer and lifestyle press to the debut of Fluenz and Global Keratin’s product line expansion,” said Lisa Ross, president of rbb Public Relations. “rbb is looking forward to showcasing both companies’ advanced offerings to distributors, retailers and consumers.”

With offices in Miami and New York, rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-448-2930

BIJOUX TERNER SELECTS RBB PUBLIC RELATIONS AS AGENCY OF RECORD

Thu, 15 Oct 2009 00:00:00 GMT

MIAMI – October 15, 2009 – rbb Public Relations, a marketing public relations firm with offices in Miami and New York, was recently named Agency of Record by international accessories retailer Bijoux Terner. The agency will provide Bijoux Terner with strategic counsel, conduct national media relations outreach and product placement in major women’s magazines as well as franchise marketing support.

The announcement was made by rbb’s president Lisa Ross who shared that Bijoux Terner recently conducted the agency search to identify an appropriate partner to enhance national consumer awareness of the company’s brand, and support its new franchise offering and planned expansion beyond travel retailing.

Bijoux Terner, pioneer of the one-price platform for high-quality fashion accessories, sources and sells women’s and men’s fashion products in more than 550 luxurious boutiques in 60 countries. Inspired by high-end fashion trends from around the world, the company’s sophisticated collections consist of 30,000 products in 50 different categories of ever-changing accessories and gifts and are offered in airports, cruise ships, hotels and casinos around the world.

“The addition of global accessories boutique Bijoux Terner allows rbb to expand its presence in the world of franchise and fashion, and strengthens rbb’s already well-rounded consumer client roster,” said Ross. “We look forward to sharing news of Bijoux Terner’s stylish collections and irresistible “luxury at $10” pricing concept with fashion-forward consumers, and informing entrepreneurs of the dynamic business proposition the company offers partners to profit in this recessionary environment.”

With offices in Miami and New York, marketing public relations agency rbb Public Relations has a national reputation for delivering results. Named “2009 Boutique Agency of the Year” by The Holmes Report, PRWeek’s “2008 Agency of the Year” and included among Inc. 5000’s list of “Fastest Growing Private Companies,” 34-year-old rbb delivers client results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / Direct: 305-448-2930 / Cell: 305-717-8128

rbb Public Relations Named a Finalist in Wall Street Journal Top Small Workplaces Competition for Third Year Running

Wed, 10 Jun 2009 00:00:00 GMT

Miami PR Firm One of Three Companies Recognized for Third Consecutive Year

MIAMI – June 10, 2009 – For the third year in a row, rbb Public Relations has been chosen as a finalist in the Wall Street Journal’s Top Small Workplaces, a national competition to honor the country’s most exceptional small organizations. rbb is one of only three companies nationwide to be recognized for a third consecutive year, as a finalist in the 2007, 2008 and 2009 competitions.

The Top Small Workplaces winners will be announced on September 28, 2009, in a Wall Street Journal report on small business and honored at a conference in Chicago. The 35 finalists are chosen each year from private, nonprofit and publicly held independent companies with no more than $200 million in annual revenues and 500 or fewer employees. The competition is co-sponsored by Winning Workplaces.

“The PR industry has awarded us many wonderful titles – Agency of the Year, Best Place to Work, Boutique Agency of the Year – but it is exceptionally rewarding to be recognized as a winning workplace among all industries nationally by such a distinguished organization as the Wall Street Journal,” said Christine Barney, APR, rbb Public Relations CEO. “Our workplace is the result of the creativity, passion and commitment of our talented staff.”

The competition seeks companies who foster teamwork, flexibility, high productivity and innovation while treating employees with respect and providing opportunities for professional growth and advancement. It also looks at both traditional and nontraditional benefits that make the employee experience better.

rbb Public Relations believes a key factor in its selection is its Total Rewards Program that includes four areas: pay/benefits; work environment; recognition; learning and development. Benefits include paid cell phones, laptops, use of office services such as postage and phones, PR pro bonus program, flu shots on premise and paid time off to volunteer. rbb Public Relations built its culture on flexibility and respect, and every staff member, down to the bookkeeper, can determine his/her own schedule and choose the location where work will be done. The firm also has an above average client and employee tenure. In an industry with extraordinarily high turnover rates, the firm’s longest client has been with rbb for 23 years and average client tenure is 8.5 years, while the average employee has been with the firm for at least 5 years.

About rbb Public Relations
With offices in Miami and New York, rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and The Holmes Report’s “2009 Boutique Agency of the Year,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its bilingual staff excels in media relations, corporate communications, digital/social media, product introductions and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, crisis communications, travel & leisure, health and fitness, real estate, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

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Media Contact:
John Prieur / john.prieur@rbbpr.com / Direct: 305-448-2930 / Cell: 305-717-8128

2009 SABRE Awards Names rbb Public Relations “Boutique Agency of the Year” Firm campaigns win Silver and Iron SABRES

Mon, 08 Jun 2009 00:00:00 GMT

MIAMI – June 8, 2009 – rbb Public Relations, a marketing public relations firm with offices in Miami and New York, was named “2009 Boutique Agency of the Year” by the Holmes Report at the annual SABRE awards honoring the best public relations programs of the year. rbb also won a Silver SABRE in the travel category for its work with a Mexico cruise port Costa Maya, and an Iron SABRE for its internal employee program.

According to the Holmes Report, the SABRE awards program recognized rbb as Boutique Agency of the Year based on the firm’s guiding principle of putting people first, which has lead to unusually high retention rates from clients and employees in an industry with traditionally high turnover among both.

“rbb’s success has always centered around client success and employee satisfaction, which are at the foundation of everything we do,” said Christine Barney, rbb Public Relations’ CEO and managing partner. “The culture stemming from our employee-driven workplace helps nurture innovative work practices, and we’re honored that rbb’s internal as well as external campaigns were recognized with SABRE awards.”

The Silver SABRE was awarded for rbb’s work with Costa Maya, Mexico’s fastest-growing port and tourist destination, which was damaged extensively by Hurricane Dean in August 2007. rbb, working alongside the Port’s own marketing team, immediately began executing a plan to quickly gain back the cruise industry’s confidence in Costa Maya’s ability to fully restore the Port within one year and bring passengers back as soon as possible. rbb president Lisa Ross explained that the successful results of our campaign, titled “Seeing is Believing: Port of Costa Maya Keeps Its Promise of a Speedy Recovery,” were directly tied to the client’s business goals. “Less than one year after its catastrophic destruction, Costa Maya reclaimed 99 percent of its cruise line business and 63 percent of re-routed calls,” Ross said.

rbb also won an Iron SABRE award, which honors employee benefit and recognition programs. It was the firm’s “Employee-Driven Workplace,” which empowers employees to be architects of the firm’s growth that gave the firm an edge in achieving stellar business performance.

rbb Public Relations is the only Florida firm to be recognized by all the major industry awards. Last year, rbb stunned the PR industry by taking home PRWeek Magazine’s "PR Agency of the Year 2008" title after repeating as winner of the Small Agency of the Year award. The Wall Street Journal has also taken notice, naming rbb one of the best places to work for three years running. These accolades sit proudly beside the firm’s other major industry awards – Platinum PR, Silver & Bronze Anvils, and more. To view rbb Public Relations’ award-winning work visit www.rbbpr.com.

About rbb Public Relations
With offices in New York and Miami, rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and included among Inc. 5000’s list of “Fastest Growing Private Companies,” 34-year-old rbb delivers clients results on par with the largest national firms, but with the individual attention of a boutique agency. Its 28 communications professionals excel in media relations, corporate communications, crisis counseling, product introductions and events management The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, corporate communications, travel & leisure, healthcare, real estate, fashion, art, lifestyle, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

About the SABRE Awards
The SABRE Awards are sponsored by Paul Holmes, the publisher of The Holmes Report to recognize Superior Achievement in Branding and Reputation. SABRE Awards are given in four categories – Gold (campaign awards), Silver (awards by industry), Bronze (public relations tactics) and Iron (public relations industry programs and products). The programs honored represent the best work of the public relations industry during the year 2008.

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rbb Public Relations Promotes Sandra Fine to Account Director

Wed, 15 Apr 2009 00:00:00 GMT

MIAMI – April 15, 2009 – rbb Public Relations, a full service public relations firm with offices in Miami and New York, has promoted Sandra Fine to the position of account director. Fine recently earned her Accreditation in Public Relations (APR) from the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs the industry’s competency certification program.

As account director, Fine will help create, execute and measure strategic public relations programs for several of the firm’s clients including Florida Power & Light Company, BankAtlantic and AlphaStaff, one of the nation’s leading professional employer organizations. She will also continue to contribute to the firm’s award-winning culture by managing Think Tank, rbb’s internal professional development program.

Since joining rbb in 2005, Fine has led numerous successful public relations campaigns for the firm’s luxury consumer, lifestyle and corporate accounts. Last year, she was named to PR News’ “15 to Watch” list, a national award given to 15 up-and-coming communications professionals under the age of 30 who demonstrate outstanding performance and a keen understanding of the profession beyond their years. Over the past two years, her campaign contributions have led to two prestigious Silver Anvil Awards sponsored by the Public Relations Society of America (PRSA) for reputation/brand Management and public service. In 2008, her team’s campaign for Florida Power & Light Company also won the Holmes Report’s Gold SABRE award for corporate reputation.

“We take great pride in encouraging our employees to grow with us, and we’re happy to recognize Sandra’s talent with this new role” said Christine Barney, CEO of rbb Public Relations. “The numerous awards and accolades that she’s helped the firm achieve are a testament to the quality work she inspires for our clients on a daily basis.”

Fine, a graduate of the University of Florida, resides in Miami Beach. She serves as co-chair of the Greater Miami Chamber of Commerce’s natural resources committee and on the college relations committee for the Miami Chapter of the Public Relations Society of America.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / Direct: 305-448-2930 / Cell: 305-717-8128

AMERICANAIRLINES ARENA SELECTS RBB PUBLIC RELATIONS AS AGENCY OF RECORD

Thu, 12 Mar 2009 00:00:00 GMT

MIAMI - March 12, 2009 - rbb Public Relations, a full-service public relations firm with offices in Miami and New York, was named agency of record for AmericanAirlines Arena, South Florida’s premier entertainment destination, home of the 2006 NBA Champions Miami HEAT and the venue of choice of the Latin Music industry. rbb will provide strategic communications, brand marketing and trade relations support.

“rbb has the experience, creativity and media expertise necessary to support AmericanAirlines Arena’s continued success and brand development,” said Eric Woolworth, president of the Heat Group. “rbb will be a key part of our strategic marketing communications to local and national consumer and trade audiences.

The 19,600-seat AmericanAirlines Arena is Miami’s top event and entertainment venue. It has hosted such diverse musical superstars as U2, Madonna, Kanye West, Justin Timberlake, Luis Miguel, the Rolling Stones, Bruce Springsteen and the E Street Band, Juanes, Marc Anthony, Britney Spears, Phish, Shakira and Paul McCartney. The Arena attracts major events such as NCAA Division I basketball championship games, boxing and wrestling events, as well as rodeos and family shows such as the Harlem Globetrotters, Disney on Ice, Ringling Bros. and Barnum & Bailey Circus and The Wiggles.

“American Airlines Arena is a world-class venue able to host a wide variety of events while still making each one feel like a natural fit for the building and for fans,” said Lisa Ross, president of rbb Public Relations. “rbb is looking forward to showcasing the Arena’s many assets to corporate sponsors, promoters and consumers.”

With offices in New York and Miami, rbb Public Relations has a national reputation for delivering results. Named PRWeek’s “2008 Agency of the Year” and included among Inc. 5000’s list of “Fastest Growing Private Companies,” 34-year-old rbb delivers client results on par with the largest national firms, but with the individual attention of a boutique agency. Its 28 communications professionals excel in media relations, corporate communications, crisis counseling, product introductions and events management The firm’s capabilities encompass a variety of practice areas, including professional services, consumer products, crisis communications, travel & leisure, healthcare, real estate, fashion, art, lifestyle, and food and beverage. rbb is a member of the Converge network of PR firms. For more information, call (305) 448-7450 or visit www.rbbpr.com.

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Media Contact:

John Prieur / john.prieur@rbbpr.com / 305-448-2930