rbb Public Releations

rbb Public Releations - News http://www.rbbpr.com/feeds/news.aspx rbb Public Releations - News News<![CDATA[rbb Public Relations Garners SABRE, Bulldog Reporter and Silver Anvil Awards, Finalist Recognitions for Top Campaigns and Thought Leadership ]]>

MIAMI, May 9, 2013 - rbb Public Relations, a marketing public relations firm that champions breakout brands, has been recognized by the nation’s leading industry organizations – the Holmes Report, Bulldog Reporter and Public Relations Society of America – with multiple award wins and finalist recognitions.

The Holmes Report awarded rbb a Silver SABRE award and three Gold SABRE finalist recognitions. The SABRE awards are presented by The Holmes Group, a leading global public relations publishing operation that recognizes superior achievement in branding and reputation. rbb awards and finalist recognitions include:

Silver SABRE winner: “rbb ‘Breakout Brands’ strategy” – Thought Leadership in PR category – rbb Public Relations
Gold SABRE finalist: “Duncan Hines Frosting Creations Stirs Up Baking Aisle” – Work of Mouth category, rbb Public Relations on behalf of Duncan Hines
Gold SABRE finalist: “Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic” – Multicultural Marketing category, rbb Public Relations on behalf of Feld Entertainment
Gold SABRE finalist: “Bringing South by Southwest (SXSW) to South Florida” – Branded Journalism – rbb Public Relations

rbb and client Feld Entertainment received two 2013 Bulldog Media Silver level awards for its public relations program, “Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic,” in the Best Arts & Entertainment Campaign and Best Use of Personality/Celebrity categories. Bulldog Reporter’s judges, a panel of working journalists and bloggers, reviewed the industry’s top traditional, digital and social media campaigns for 2012 and choose rbb’s campaigns from thousands of entries that reflect public relations strategic and tactical prowess at the highest level.

Additionally, rbb has been named a finalist for the Public Relations Society of America’s 2013 Silver Anvil Awards for its work on the Feld Entertainment Hispanic program, “Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic,” in the Multicultural Public Relations – Business category. This year’s Silver Anvils, considered “Oscars” of the public relations industry, included 144 finalists out of 847 total entries. Winners will be announced on June 13.

“We’re honored by the acknowledgment of these leading PR organizations for the national campaigns rbb executed on behalf of its clients as well as the agency’s thought leadership and communication platforms,” said Lisa Ross, president, rbb Public Relations. “Creating strategic and outcome-focused programs while maintaining a best practices culture is paramount to rbb, and reflects our continued determination to deliver results that drive clients’ business and influence today’s communications environment.”

About rbb Public Relations

Champion of breakout brands, rbb is an award-winning national marketing public relations firm with a reputation for delivering meaningful results and the individual attention of a boutique agency. Four-time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.

]]> Thu, 09 May 2013 00:00:00 GMT News<![CDATA[rbb Takes Breakout Brand Strategy to SXSWi 2013]]>

MIAMI, March 1, 2013 - rbb Public Relations, a leading national marketing PR and digital firm will introduce its Breakout Brand strategy during a Meetup at the SXSW Interactive Conference in Austin, TX. rbb’s digital and social media strategists from the firm’s Digital Park division will give attendees a first-hand look at an evolutionary brand strategy that emphasizes customer engagement, interactive marketing and the value of emotional connections with customers.

rbb has detailed the Breakout Brand strategy in a white paper that explores the key drivers behind customer buying behavior. The firm has conducted extensive national research on the strategies that companies can use to connect with consumers in personal and lasting ways. This research will be shared at the conference.

“Our goal is to show SXSWi attendees how technology can help produce a form of brand loyalty that they have only dreamed of,” said Chris de la Huerta, VP of Digital Park at of rbb Public Relations. “SXSWi is all about the latest in interactive, consumer experiences, and the Breakout Brand strategy is a perfect way to connect those experiences with the ever-important job of marketing and business development.”

According to rbb’s research, some of the most effective organizations today are adopting a strategy that focuses on the customer -- not the competition.

“Competitive analyses may still matter, but they are taking a back seat now that consumers have a new voice,” said de la Huerta. “Technology allows companies to communicate directly with customers and put them first – and that is what defines the Breakout Brand approach."

rbb identifies three types of Breakout Brands. These include established brands, such as Ford, that have to maintain their leadership by constant innovation and communication with their target audience. Breakout Brands are also companies that are well engaged with customers but seek to distinguish themselves by growing their category with originality, such as Duncan Hines, and can be emerging organizations that create a new market: think Zappos.

The “Best-of Breakout Brands” Meetup will take place on Sunday, March 10 at 12:30pm CT at the Driskill Hotel in Austin. At the Meetup, a unique pool of industry experts from the fields of marketing, interactive media and creative services will explore new brand strategies and compare notes on breakout brand behaviors that they are witnessing at SXSW.

In addition, the rbb team will be reporting key learnings and highlights from throughout the entire conference, March 8-12. Anyone can follow the conversation on Twitter at @rbbPR and the #breakoutbrand hashtag.

About rbb Public Relations

]]> Fri, 01 Mar 2013 00:00:00 GMT News<![CDATA[Abdul Muhammad Joins rbb PR as Vice President of Digital Development]]>

MIAMI, February 21, 2013 - rbb Public Relations, a national marketing public relations firm that champions breakout brands, has named Abdul Muhammad II Vice President of Digital Development. Muhammad previously served as the Director of Social Marketing for Zimmerman Advertising, where he worked with clients such as Facebook, Hertz, Nickelodeon, Saks 5th Avenue and Toys “R” Us to deliver results by focusing on ROI, and leveraging social media and mobile technology. Muhammad is charged with introducing new digital strategies to rbb's existing clients, driving the growth of rbb’s Digital Park division through business development and new strategic alliances, and expanding the firm’s overall digital capabilities.

The addition of the VP post to rbb’s digital team is in response to the firm’s continued growth and the increasing importance of digital marketing in today's communications programs. “Abdul adds a new depth of digital experience and technical capabilities that will allow us to drive even more impactful engagement and business results for our clients,” said Christine Barney, CEO and managing partner of rbb Public Relations.

Muhammad has 15 years of experience as an internet marketing expert specializing in creating nationally recognized and award-winning digital marketing campaigns. Muhammad was previously a Social Media Instructor at the acclaimed Miami Ad School and currently serves as a partner at /Slant.Point Media.

Editor’s Note: Headshot available upon request.

About rbb Public Relations

]]> Thu, 21 Feb 2013 00:00:00 GMT News<![CDATA[Sandra Fine Named President of Public Relations Society of America Miami Chapter ]]>

MIAMI, January 24, 2013 - Sandra Fine, APR, vice president of rbb Public Relations, a national marketing public relations firm that champions breakout brands, was named president of the Public Relations Society of America (PRSA) Miami Chapter.

Ms. Fine has been a member of PRSA Miami since 2008. She was previously chair of the college relations committee, a board member at large, secretary and president-elect. Ms. Fine is also accredited in public relations (APR) by PRSA.

“As part of our employee-driven workplace, rbb strongly supports community leadership and is committed to helping current and future practitioners stay ahead of the curve in today’s ever-changing communications industry,” said rbb CEO and managing partner Christine Barney, a PRSA Miami past president. “Sandra has dedicated herself to becoming a leader in our field and we’re proud to have her represent rbb and the South Florida community among public relations professionals nationally.”

Fine has managed several award-winning client campaigns that have garnered the agency top recognition including a Silver Anvil from the Public Relations Society of America for reputation/brand management and a Gold SABRE from the Holmes Report for corporate reputation. In addition, she was named to the PR News 2008 “15 to Watch” list, a national award given to 15 up-and-coming communications professionals under the age of 30 who demonstrate outstanding performance and a keen understanding of the profession beyond their years.

Fine is the fourth member of rbb Public Relations to lead a local PRSA Chapter.

About rbb Public Relations

About the Public Relations Society of America (PRSA)

With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.

]]> Thu, 24 Jan 2013 00:00:00 GMT News<![CDATA[rbb Public Relations Names Rob Phillips Chief Operating Officer]]>

MIAMI, October 31, 2012 - rbb Public Relations, a national marketing public relations firm that champions breakout brands, announced that Robert Phillips has joined the agency as chief operating officer. In this role, he is responsible for managing rbb’s financial operations and strategic growth initiatives.

The decision to add a COO to rbb’s executive leadership team was made in coordination with the firm's five-year strategic plan to become a mid-sized agency by 2016. “With growth in excess of 20 percent yearly and the continued addition of national brands like Duncan Hines, Vlasic Pickles, DHL Express and the American Council on Exercise to rbb's roster, it is critical to ensure operational excellence keeps pace ," said Christine Barney, CEO and managing partner of rbb Public Relations.

Phillips has more than 20 years of experience in executive management, operations consulting and corporate merger services. Prior to joining rbb, he served as COO and CFO at Sam Schwartz Engineering, a transportation engineering and planning firm headquartered in New York City. There, he tripled the firm’s revenues in four years while maintaining double-digit profits.

Barney added that as part of its growth strategy, rbb is actively exploring opening additional offices, acquiring boutique PR and/or digital marketing firms and expanding its ranks of senior counselors. "A skilled COO will help us not only achieve our business goals but will elevate the rbb service experience for our current and future clients."

About rbb Public Relations

]]> Thu, 10 Jan 2013 00:00:00 GMT News<![CDATA[rbb Wins PR News' Digital Award for Social Networking]]>

MIAMI, October 31, 2012 - rbb Public Relations, champion of breakout brands, was awarded a PR News “Digital PR Award” with client Vlasic pickles. The Social Networking category win was announced at the recent 2012 PR News Awards ceremony in New York. The awards honored the organizations and individuals behind the most innovative and successful digital communication campaigns. The win is a first for rbb in the Social Networking category and the agency received honorable mentions in the Facebook communications/uses of Facebook and Contest/games categories.

The Social Networking Award recognized the unique ability of rbb to deliver socially on the brand’s iconic Stork, dishing out sharp wit and humor on Vlasic’s Facebook page. The agency’s digital team also created “Team Vlasic,” portraying an elite group of BBQers, as well as a Facebook quiz to determine BBQ personalities with quiz-takers vying for a spot on Team Vlasic and a chance to win Vlasic-branded grilling kits and aprons. The campaign attracted 27,000 new Facebook “likes” in less than two weeks, and more than 64 million social media impressions from Facebook and Twitter were garnered.

“Bringing the witty Vlasic Stork to life online was a delight and we’re honored to be recognized for this social media campaign among top leading consumer brands,” said Christine Barney, managing partner and CEO of rbb Public Relations. “The rise of social media has redefined PR into facilitating conversation in a 24/7 world and this award validates rbb’s commitment to staying current and making an impact for our clients, whether it’s to online followers or to the bottom line.”

About rbb Public Relations

]]> Wed, 31 Oct 2012 00:00:00 GMT News<![CDATA[rbb's Political Breakout Brands Featured in Forbes]]>rbb’s Christine Barney discusses the Breakout Brands concept and shares an infographic that illustrates the results of a Political Breakout Brands survey. Click here to read the Forbes article.

]]> Thu, 11 Oct 2012 00:00:00 GMT News<![CDATA[Breakout Brands Strike at Heart of Consumer Purchase Decisions]]>

MIAMI, October 2, 2012 - New research shows that companies that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections have created a new brand category that a national public relations firm has named, Breakout Brands.

“Breakout Brands don’t go in to business to fight the market leader. Breakout Brands put the customer first and aim to do more to make customers lives better and inspire emotional attachments that can be measured at the cash register,” says Christine Barney, managing partner and CEO of rbb Public Relations.

rbb details this concept in a white paper released today, “The Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion,” which explores the key drivers that affect customer buying behavior. rbb illustrates that the days of Avis’ “we try harder” have given way to Zappos’ “we deliver customer happiness.”

The white paper identifies organizations that are adopting an evolutionary strategy to the traditional challenger brand approach as “Breakout Brands.” Breakout Brands focus on the customer, not the competition.

rbb identifies three types of Breakout Brands. These include established brands, such as IBM, that have to maintain their leadership by constant innovation and communication with their target audience. Breakout Brands are also companies that are well engaged with customers but seek to distinguish themselves by growing their category with originality, such as Duncan Hines, and can be emerging organizations that create a new market, think Pinterest.

“rbb has commissioned a national survey to identify the top Breakout Brands and the impact the Breakout Brand strategy has on consumer purchase decisions,” adds Barney. “We expect to continue to explore how the changing marketplace impacts breakout brands and offer insights into how organizations can grow their market share by using this customer-centric approach."

rbb’s Breakout Brand survey results will be shared at the Holmes Report Global Public Relations Summit in Miami in late October and then made available to the public. Click here to download the Breakout Brand white paper and to subscribe to the survey.

About rbb Public Relations

Champion of Breakout Brands, rbb is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Four-time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate and internal communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.

]]> Tue, 02 Oct 2012 00:00:00 GMT News<![CDATA[rbb Public Relations Named “Small Agency of the Year” by Bulldog Reporter]]>

MIAMI, September 6 2012 - rbb Public Relations, a national marketing public relations firm that champions breakout brands, has been named “Small Agency of the Year” in the 2012 Bulldog Stars of PR Awards, which recognizes outstanding achievements by communications agencies and professionals.

This prestigious annual awards program, which is judged by a team of prominent journalists, is hosted by Bulldog Reporter, a leading trade publication for public relations and corporate communications executives. Winners were chosen from hundreds of entries representing the best in the field. Campaign criteria included the ability to achieve extraordinary visibility and influence opinion, industry leadership, creativity, command of media and technology and tenacity.

“rbb sees the Bulldog Stars of PR Awards not only as a metric of success but as inspiration,” noted Christine Barney, rbb’s managing partner and CEO. “If the bar is always set to doing award-winning work, it elevates the level of overall performance and truly inspires a workplace where best practices are the norm. We are proud to continue to achieve this through our talented staff and client partners.”

This latest recognition caps a successful 2012 for rbb, which was also named “Best Agency to Work For” and “Best Small Agency to Work For” by the Holmes Report’s SABRE Awards earlier this year and more recently “Best Company to Work For” by Florida Trend magazine.

About rbb Public Relations

Champion of breakout brands, rbb is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Four time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including consumer products, financial and professional services, B2B, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450. ]]> Thu, 06 Sep 2012 00:00:00 GMT News<![CDATA[rbb Public Relations Named Among “Best Companies to Work For” by Florida Trend ]]>

MIAMI, August 24 2012 - rbb Public Relations, a leading national marketing public relations firm that champions breakout brands, has been recognized as a “Best Company to Work For” by Florida Trend magazine. The annual survey ranks 100 Florida-based companies in categories of small, medium and large.

rbb was included in the “Best Small Companies” category and was one of only two companies included from South Florida. The firm placed 10th on the list, moving up three spots from last year’s ranking. The annual survey highlights companies that know how to keep good employees through sophisticated and enlightened approaches to training, communicate the company's values clearly, and listen to employees as they try to improve the workplace and make the company more productive.

“Employee satisfaction, retention and professional development are key priorities for rbb, and these efforts are reflected in our continued placement on Florida Trend’s prestigious list,” said Christine Barney, rbb’s managing partner and CEO.

This year, rbb has also been named “Best Agency to Work For” and “Best Small Agency to Work For” by the Holmes Report’ SABRE Awards.

About rbb Public Relations

Champion of breakout brands, rbb is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Four time winner of the “Agency of the Year” title and a recognized “Best Place To Work”, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.]]> Fri, 24 Aug 2012 00:00:00 GMT News<![CDATA[rbb Public Relations Named Agency of Record for GolTV]]>

MIAMI, July 20, 2012 - rbb Public Relations, a national marketing public relations firm that champions breakout brands, was named agency of record for GolTV, the exclusive 24/7 bilingual TV network and online community for real soccer fans. rbb will direct GolTV’s strategic public relations and social media campaigns, guiding the network on all media and marketing communications with consumer and trade audiences throughout the U.S.

“As GolTV continues to grow with the popularity of international soccer in the U.S., maximizing the opportunity to reach new audiences and build our brand it vital,” said Rodrigo Lombello, COO for GolTV. “GolTV believes that rbb’s strong industry experience, best practices culture, and knowledge of new and emerging media will serve as a springboard for the network to capitalize on the sport’s momentum. Working in partnership with rbb, GolTV will execute a comprehensive public relations program that will position the network as the exclusive destination for real soccer fans.”

Founded by soccer legend Enzo Francescoli in 2003, GolTV is the leader in the broadcast of international soccer in the U.S., offering more than 6,000 hours of soccer programming and 400 live matches in high-quality high definition. GolTV’s bi-lingual broadcasts include league play from Argentina, Brazil and Germany, FIFA World-Cup qualifiers and other high-profile tournaments and matches; and complement the network’s robust online community where real soccer fans can catch-up on the latest news, scores and expert insight.

“Assisting the GolTV team, rbb is excited to spread the network’s passion for soccer, expose the sport to new audiences and showcase this dynamic organization to advertisers and key stakeholders,” said Tina Elmowitz, senior vice president of rbb Public Relations. “GolTV is a growing network that rbb will help establish as a leader amongst sports broadcasters.”

About GolTV

GolTV is the exclusive 24/7 bilingual TV network and online community for real soccer fans. The network delivers live coverage of the world’s most exciting professional soccer as well as expert commentary and daily news. GolTV has exclusive TV rights to more than 6,000 hours of pure soccer action and features a diverse programming mix. GolTV also delivers fresh soccer content on the go with GolTV Móvil, through Facebook and at www.GolTV.tv.

About rbb Public Relations

Champion of breakout brands, rbb is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Four time winner of the “Agency of the Year” title and a recognized “Best Place To Work”, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.]]> Fri, 20 Jul 2012 00:00:00 GMT News<![CDATA[DubLi.com Names rbb Public Relations Agency of Record]]>

BOCA RATON, June 21, 2012 - DubLi.com, a wholly-owned subsidiary of MediaNet Group Technologies, Inc. (OTCQB: MEDG) and the world’s most comprehensive online shopping and entertainment community, announced today that it has named rbb Public Relations, a national marketing public relations firm that champions breakout brands, its agency of record. rbb has been hired to manage a strategic public relations, marketing and promotions campaign for DubLi.com targeting consumer audiences in the United States and globally.

“Appointing rbb as our PR agency of record solidifies our 2012 strategy to educate consumers on the unique value proposition offered by the DubLi.com platform, and to acquire new customers and build a stronger, positive identity with the online community,” said Michael Hansen, founder, president and chief executive officer of DubLi. “After reviewing several agencies, we felt that rbb’s experience, expertise and aggressive approach to helping brands break out was the perfect fit for DubLi’s marketing and communications needs. We are eager to begin our partnership with rbb to allow us to better tell and share the DubLi.com story with the world.”

DubLi’s platform provides customers with their own personalized shopping and entertainment experience. For free, customers can search millions of their favorite products and services, compare prices, and then purchase from the world’s leading brand name merchants earning cash back on every purchase. Customers also have unlimited free access to one of the world’s most extensive online entertainment portals, including music, videos games and more.

“With four web portals designed to better serve global customers, DubLi.com is a dynamic brand that we will help position as a rising star in the online shopping and entertainment space,” said Lisa Ross, president of rbb Public Relations. “rbb looks forward to enhancing customer mindshare that fuels DubLi’s growth by highlighting its commitment to making life easier for their audience through customizable online shopping and entertainment.”

About rbb Public Relations

Champion of breakout brands, rbb is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Four time winner of the “Agency of the Year” title and a recognized “Best Place To Work”, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.

About DubLi.com

DubLi.com, a wholly-owned subsidiary of MediaNet Group Technologies, Inc. (OTCQB: MEDG), is the world’s most comprehensive online shopping and entertainment community. Free membership provides customers with their own personalized shopping and entertainment experience. Customers can search millions of their favorite products and services with one click, compare shops and prices on one page, then buy from the world’s leading, brand name merchants and earn Cashback on every purchase. Over the last eight years, DubLi has also developed a number of exciting, trusted platforms that are only available to its Members. For example, the Unique Bid auctions enable customers to purchase luxury items at up to 99% savings off their retail price. The Xpress Gift Card auctions provide customers the opportunity to purchase discounted Gift Cards that can be used, both online and offline, anywhere in the world. Customers also have unlimited free access to the most extensive online entertainment portal in the world… including music, videos games and more. Founded in 2003, DubLi’s platform has emerged as the global shopping and entertainment leader serving millions of customers in over 100 countries.

Additional information about the Company is available in its filing with the Securities and Exchange Commission .

Except for historical matters contained herein, statements made in this press release are forward-looking. Without limiting the generality of the foregoing, words such as "may," "will," "to," "plan," "expect," "believe," "anticipate," "intend," "could," "would," "estimate," or "continue" or the negative other variations thereof or comparable terminology are intended to identify forward-looking statements

Investors and others are cautioned that a variety of factors, including certain risks, may affect our business and cause actual results to differ materially from those set forth in the forward-looking statements. These risk factors include, without limitation, the risk of (i) an inability to establish and/or maintain a large, growing base of productive business associates; (ii) an inability to develop and/or maintain brand awareness for our online auctions; (iii) a failure to maintain the competitive bidding environment for our online auctions; (iv) a failure to adapt to technological change; (v) a failure to comply with governmental laws and regulations applicable to our business; and (vi) a failure to maintain our internal controls. The Company is also subject to the risks and uncertainties described in its filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended September 30, 2011.

]]> Thu, 21 Jun 2012 00:00:00 GMT News<![CDATA[rbb Public Relations Named Agency of Record for PriceTravel]]>

MIAMI, June 14, 2012 - rbb Public Relations, a leading national marketing public relations firm that champions breakout brands, was named agency of record for PriceTravel, Mexico’s most innovative online and wholesale travel agency. rbb has been hired to manage a strategic public relations, marketing and promotions campaign for PriceTravel, as well as media outreach to consumer audiences in Mexico and Colombia and trade audiences globally.

“PriceTravel is an innovative, fast-growing online and wholesale travel company that has quickly positioned itself as a top travel services provider in the Mexico market, with further expansion in Latin America planned including recent entry into Colombia,” said Oliver Reinhart, chief executive officer for PriceTravel. “We needed a strategic PR partner to support our growth and communication plans, and rbb had the right experience to develop and execute a public relations campaign that will propel PriceTravel as the Latin American leader in the online and wholesale travel agency category.”

PriceTravel continues to grow with more than 4,000 strategic domestic and international alliances and travel offerings in more than 450 cities. In addition to the company’s secure websites, PriceTravel operates more than 100 retail kiosks located in major shopping centers and department stores across major cities in Mexico and Bogota, Colombia. All of PriceTravel’s retail points of sale are staffed to offer the best vacation deals in real time and personalized customer service.

“rbb is excited to position PriceTravel as Mexico’s most innovative and convenient online and wholesale travel agency and support the company’s continued growth in South America and beyond,” said Lisa Ross, president of rbb Public Relations. “Our focus will highlight PriceTravel’s team of insightful industry experts, strategic partners, innovation, real savings and personal attention which all help make the travel planning experience simple, safe and affordable.”

About PriceTravel

PriceTravel, Mexico’s most innovative online and wholesale travel agency, specializes in vacation offerings to help consumers plan and purchase travel in Mexico, South America, the United States, the Caribbean and Spain. The company has unique partnerships with airlines, car rental companies, more than 4,000 hotels, bus lines and ground operators, in more than 450 cities around the world, to offer customers the best vacation deals through a secure website and at one of its more than 100 staffed kiosks located in major shopping centers and department stores throughout Mexico and Colombia. PriceTravel also offers a variety of payment options to make trip planning easy and affordable. To book your next trip or for more information about PriceTravel, visit www.PriceTravel.com
(United States), www.PriceTravel.com.mx, (Mexico), www.PriceTravel.co (Colombia) or www.PriceTravel.com.ar (Argentina).

About rbb Public Relations

MIAMI, May 21, 2012 - rbb Public Relations, a national marketing public relations firm that champions breakout brands, was awarded three Holmes Report SABRE Awards for “Best Agency to Work For,” “Best Small Agency to Work For” and best campaign under the professional service firms category. The announcement was made at the SABRE awards ceremony in New York City in May.

The SABRE awards are presented by The Holmes Group, a leading global public relations publishing operation, which recognizes superior achievement in branding and reputation. The overall “Best Agency to Work For” award is judged by comparing workplaces of the winners of the“Best Agency to Work For” in the small, midsize and large agency categories.

The awards committee selected rbb based on an anonymous survey of the firm’s employees. The survey asked questions in 12 different categories, including quality of management, client service, professional development and compensation.

“Being recognized as the best agency to work for in the nation is a testament to rbb’s employee driven workplace built for and by employees,” said Christine Barney, CEO and managing partner of rbb Public Relations. “We say give people the freedom to create their own work environments and customers will stay, more customers will come and everyone succeeds.”

In the professional services category, rbb received a Gold SABRE award for its Superheroes of HR campaign for a national human resource outsourcing company. The campaign highlighted the company’s unique focus on selling through third party brokers rather than directly. rbb overhauled company communications from the website and logo to sales materials and social media, all with an end goal of positioning brokers as heroes to their clients. We created an email outreach and blog initiative to showcase the company’s thought leadership and toolkit for brokers resulting in significant lead generation. Winners of the Gold SABRE award were chosen based on the research, planning, strategic insight and creativity utilized to obtain maximum results.

About rbb Public Relations

rbb, champion of breakout brands, is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Three time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.]]> Thu, 24 May 2012 00:00:00 GMT News<![CDATA[rbb Public Relations Selected as One of The Top 50 Women-Led Businesses in Florida by The CommonWealth Institute ]]> MIAMI, May 15, 2012 - rbb Public Relations, a leading national marketing public relations firm that champions breakout brands, has been selected for the second year in a row as one of the top 50 women-led businesses in Florida by The CommonWealth Institute (TCI) South Florida. rbb’s CEO Christine Barney and President Lisa Ross were among the 50 women named to this year’s list.

The top 50 women business leaders in Florida were selected after participating in a recent study conducted by TCI, PNC Bank and Moore Research. The purpose of the study was to shed light on the characteristics of women leaders and to understand the business challenges they currently face. Notably, the results found that women business leaders are optimistic of the challenges ahead, viewing the present economic conditions better than where they were a year ago.

The final list and rankings of the women-led businesses were recently announced at the Seventh Annual Women-Led Businesses in Florida Luncheon & Award Ceremony held at Jungle Island in Miami.

“My partner Christine Barney and I are honored to receive this recognition that acknowledges the diligence, commitment and contributions women business leaders are making in our economy. We are flattered and grateful to be in the company of such dynamic women leaders,” said Lisa Ross, rbb’s president.

TCI is a non-profit organization founded in 1997 to help support women entrepreneurs, CEOs, and senior corporate executives build successful businesses and careers. It has chapters in South Florida and Boston and has helped more than 1,000 women grow their businesses.

About rbb Public Relations

rbb, champion of breakout brands, is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Three time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.]]> Tue, 15 May 2012 00:00:00 GMT News<![CDATA[RBB PUBLIC RELATIONS HIRES JULIA WAKEFIELD AS ACCOUNT EXECUTIVE]]> MIAMI, April 15, 2012 - rbb Public Relations, a leading national marketing public relations firm based in Miami that champions breakout brands, has added Julia Wakefield as an account executive. She will provide media relations and marketing support to a number of the firm’s healthcare and corporate clients including Florida Power & Light Company, Florida Blue (formerly Blue Cross Blue Shield of Florida) and Kaplan University.

Previously, Wakefield served as a senior account executive for a Miami public relations firm where she developed and launched the firm’s social media division. In addition, she supported public relations and social media campaigns for arts, professional services, and commercial real estate clients including the Adrienne Arsht Center for the Performing Arts, Hall Lamb and Hall P.A., Lydian Bank & Trust, and the University of Miami Life Sciences & Technology Park.

Wakefield holds a B.A. in philosophy from Davidson College in North Carolina and is involved in a number of industry associations, including serving as immediate past president of the Association for Women in Communications South Florida.

About rbb Public Relations

rbb, champion of breakout brands, is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Three time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450.]]> Sun, 15 Apr 2012 00:00:00 GMT News<![CDATA[RBB PUBLIC RELATIONS PROMOTES SANDRA FINE TO VICE PRESIDENT]]> MIAMI, March 11, 2012 - rbb Public Relations, a leading national marketing public relations firm that champions breakout brands, has promoted Sandra Fine, APR, to vice president.

Since joining rbb in 2005 as a senior account executive, Fine has been promoted twice, most recently serving as an account director. She has an established track record of producing award-winning campaigns and meaningful client results and continues to leverage her talent of expanding positive media and community relations for a distinguished portfolio of clients, including Florida Power & Light Company, Duncan Hines and the American Council on Exercise.

Fine has managed several award-winning client campaigns at rbb over the last few years. In 2011, she led the campaign for a fitness company that was a finalist for the prestigious Silver Anvil. In 2008, she led the firm’s numerous wins for Florida Power & Light, including the Public Relations Society of America’s Silver Anvil for reputation/ brand management, and a Gold Sabre from the Holmes Report for corporate reputation. In addition, she was named to PR News 2008’ “15 to Watch” list, a national award given to 15 up-and-coming communications professionals under the age of 30 who demonstrate outstanding performance and a keen understanding of the profession beyond their years.

“Sandra’s promotion to VP is well earned and is a great representation of the growth opportunities at rbb,” said Christine Barney, CEO of rbb Public Relations. “She has dedicated herself to becoming a outstanding public relations professional and the results are evident by the awards she has helped achieve.”

Fine is accredited by the Public Relations Society of America and serves as president-elect for the organization’s Miami Chapter.

About rbb Public Relations

Our own Christine de la Huerta's guide to social media spokescreatures and their impact on brands was featured in PR News. The article previously appeared on our Digital Park blog. Click below to read the full story.

]]> Mon, 12 Dec 2011 00:00:00 GMT News<![CDATA[rbb Public Relations Named Agency of Record for the American Council on Exercise]]>MIAMI, Nov. 22, 2011 - rbb Public Relations, a leading national marketing public relations firm, was named agency of record for the American Council on Exercise (ACE), America’s leading authority on fitness and the world’s largest nonprofit fitness and personal trainer certification, continuing education and training organization. rbb will provide ACE with marketing and promotions counsel, strategic public relations and comprehensive media outreach to consumer and trade audiences throughout the U.S.

According to Janet Frenkel, COO of the American Council on Exercise, America’s authority on fitness, rbb was selected for its strategic approach to public relations and reputation for delivering creative ideas and meaningful client results.

“ACE is combatting the obesity epidemic by providing industry professionals with innovative tools and resources, setting certification standards and empowering Americans to make healthy living an integral part of our society. We expect rbb to develop and implement a comprehensive public relations campaign aimed at furthering ACE’s thought leadership as the nation’s authority on fitness and helping ACE to bring critical fitness information to the public,” added Frenkel.

Committed to enriching the lives of the American people, ACE offers multiple resources to combat major health issues affecting our society. A crucial component of ACE’s work are the collaborative relationships created within the health and fitness arenas and the education provided nationally. The organization implements the most effective, research-proven training methods elevating the skillset and performance of fitness professionals. ACE prides itself on conducting continuous public education, outreach and research programs to engage Americans and promote healthier lifestyles.

“ACE has established itself as a leader in the fitness industry. rbb looks forward to enhancing awareness of ACE’s vision to inspire healthy living nationwide, through strategic marketing activities and media outreach highlighting the organization’s resources available to fitness professionals and consumers,” said Lisa Ross, president of rbb Public Relations.

About ACE

The American Council on Exercise® (ACE®), America’s premier fitness and personal trainer certification, continuing education, and training organization, is a nonprofit organization dedicated to promoting the benefits of physical activity and protecting Americans against unsafe and ineffective fitness products and instruction. ACE sponsors university-based fitness and exercise science research studies and is the world’s largest nonprofit fitness certifying organization. For more information on ACE and its programs, call (800) 825-3636 or visit the ACE website at www.acefitness.org.

About rbb Public Relations

rbb Public Relations is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Three time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. rbb is a founding member of the Converge network of PR firms. For more information, call (305) 448-7450.
]]> Tue, 22 Nov 2011 00:00:00 GMT News<![CDATA[RBB PUBLIC RELATIONS ADDS JULIE JIMENEZ AS SENIOR ACCOUNT EXECUTIVE]]>MIAMI – Oct. 27, 2011 – rbb Public Relations, a leading national marketing public relations firm based in Miami, announced today that Julie Jimenez has returned to the firm as a senior account executive. Jimenez previously worked for rbb from 2006 to 2010. She will provide client and media relations support to the firm’s consumer, healthcare and corporate clients.

Jimenez has been practicing public relations for more than five years in a variety of industries including consumer, non-profit, real estate, entertainment and healthcare. Her past experience includes managing local and national public relations programs, as well as driving English and Spanish language media coverage for a wide range of clients including the Miami Dolphins, Goya Foods, the Nielsen Company and Common Threads. Before rejoining rbb public relations, Jimenez worked at República, and integrated marketing firm in Miami.

Jimenez holds a bachelor’s in political science from Florida International University. She currently resides in Miami.

About rbb Public Relations