"We're number two, so we try harder." Everyone recognizes the famous Avis slogan that became the poster child for "challenger brand" marketing where a brand defines itself first and foremost in relation to a competitor. In our opinion, that puts the customer second. rbb Public Relations has identified an evolutionary brand strategy – one focused on the customer and in tune with today's changing marketplace.

We call it the "Breakout Brand" strategy. It doesn’t matter if your organization is new, old, large or small; Breakout Brands take market share by building strong emotional connections with customers.

Find out more about what defines a Breakout Brand and the impact on the bottom line by downloading the white paper.



By downloading the white paper and other material, you will be added to the Breakout Brands distribution list.